Cravendale Milk advert wins UTalkMarketing People’s Choice

22. November 2009 | Abgelegt unter Labels, Licensing, News, Publishing, Rock'n'Roll, Style, Vampirette Music, Video

Milk. Not the most exciting of products, it has to be admitted. Pour it over your cornflakes, add it to your tea. So how to get consumers excited about milk and build emotional engagement and brand loyalty?
Today Cravendale is the number one milk brand, with sales accounting for 3.7 per cent of all milk bought in the UK and growing at 33 per cent year-on-year.

An advert for Cravendale Milk featuring a ‘Toe Tapping’ pirate, cyclist and cow has been named the public’s favourite of the week in the UTalkMarketing.com People’s Choice. Cravendale Toe TappingThe ad sees the troublesome trio swept up in the euphoria of a rock’n’roll track with the pirate rubbing his wooden leg so hard against a table leg, that it combusts into flames, burning their home to the ground.

Wieden + Kennedy’s new work closes with the strapline, “As good hot as it is cold.” The advert came tops in the UTalkMarketing People’s Choice – a weekly poll, held in collaboration with OMD Snapshots where they ask 1,000 members of the public to vote for their favourite advert currently in the marketplace.

It received 15 per cent of the vote, placing it ahead of the first runner-up, when participants were asked, ‘Which of the adverts made you want to buy the product or service advertised?’

‘My Baby Is A Hot Rod’ is a song from the Prison Band’s latest CD ‘…and the law won!’ that will appear on the TV advert campaign for Cravendale Milk on the UK television for 18 months, starting August, 8th 2009.
The TV advert was first shown on April, 14th 2009 on the UK “LIVING CHANNEL” during the criminal series “CSI”.

To play the ad in full click the picture below.

Get the Flash Player to see this content.

The Prison Band is drinking milk! Mmh, yummy!!

How Cravendale injected fun into the milk sector

Music Week Sync Survey page 13 CRAVENDALE PURFILTRE MILK

RSS-Feed zu dieser Kategorie (Vampirette Music)

Digiprove sealCopyright protected © 2012

Ein Kommentar zu “Cravendale Milk advert wins UTalkMarketing People’s Choice”

  1. am 22. November 2009 um 20:46 1.MCDP International Publishing » The Prison Band is drinking milk! Mmh, yummy!! schrieb …

    […] Cravendale Milk advert wins UTalkMarketing People’s Choice […]

Trackback URI | Kommentare als RSS

Einen Kommentar schreiben

* Die Checkbox für die Zustimmung zur Speicherung ist nach DSGVO zwingend.

Ich stimme zu.

Diese Website speichert einige Benutzerdaten. Diese Daten werden verwendet, um eine persönlichere Erfahrung zu ermöglichen und um Ihren Aufenthaltsort auf unserer Website in Übereinstimmung mit der Europäischen Datenschutzgrundverordnung zu verfolgen. Wenn Sie sich dazu entschließen, das Tracking zu deaktivieren, wird in Ihrem Browser ein Cookie eingerichtet, das diese Auswahl ein Jahr lang speichert. Ich stimme zu, Verweigern
716