Milk. Not the most exciting of products, it has to be admitted. Pour it over your cornflakes, add it to your tea. So how to get consumers excited about milk and build emotional engagement and brand loyalty? Today Cravendale is the number one milk brand, with sales accounting for 3.7 per cent of all milk […]

Tags: Cravendale, Licensing, Milk, Prison Band, Publishing, UK Television, UTalk Marketing People Choice, Wieden & Kennedy

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